One step closer to digital broadcasting

first_imgThe migration from analogue to digital signal was first agreed to at the International Telecommunication Union, a United Nations agency for telecommunication. Global shift to digital As part of the scheme, the government plans to subsidise 70%, or around R400, of the expected R700 cost of a set-top box. The council comprises Mamokgethi Setati (chairperson), Ruddy Rashama (deputy chairperson), Nomvuyiso Batyi, Dingane Dube, Calvo Mawela, Karen Willenberg, Zubair Munshi, Sabelo Silinga, Richard Paulton, Cawekazi Mahlati, Llewellyn Jones, Julia Hope, Masodi Xaba, Hlukanisa Zitha and Rosey Sekese. In August 2008, then Communications Minister Ivy Matsepe-Casaburri announced that the government would introduce a scheme for ownership support to help households that could not afford to buy set-top boxes. Communications Minister Siphiwe Nyanda this week named the 15 members of the Digital Dzonga Advisory Council, which will advise on and oversee the broadcasting migration process. According to the Department of Communications, the 15 members were drawn from 51 nominations submitted by the public. The council to oversee South Africa’s migration from analogue to digital broadcasting has been appointed. The country’s analogue signal will be switched off on 1 November 2011, after which South Africans will require either digital-compliant TV sets or converters for their existing sets in order to watch television. After 1 November 2011, the analogue signal will be switched off, and viewers will need a set-top box to convert the digital signal for their analogue television sets. However, digital-compliant television sets, which do not require set-top boxes, will also be available by then.center_img The current period of “dual-illumination”, in which television will be broadcast via both analogue and digital signals, runs until 1 November 2011. The members represent a wide variety of backgrounds, ranging from regulatory, signal distribution, legal, broadcasting, labour, consumer groups and the government. Subsidies for poorer households 25 August 2010 The union took a decision that protection for analogue signals would cease in 2015. Member states were given timelines per region to comply with the decision. Africa forms part of region 1, together with Europe and the Middle East. Matsepe-Casaburri said the advantages of digital broadcasting far outweighed the estimated cost of such a subsidy. These include access to more channels, including focused educational channels, and direct access to new services, such as e-government services. SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

Celtra Changes Price Structure to Its Self-Serve Platform for Rich Media Mobile Ads [Updated]

first_imgdan rowinski A new tool is coming for advertisers that want to create rich media ads for the mobile Web and native applications. Celtra, an ad creation platform out of Cambridge, Mass., is announcing new price structures through two new features to its platform to create animated banner ads and single page expandable ads that are aimed to increase mobile ad engagement. The notion is to lower the barrier for entry for advertisers and publishers to create rich media ads for mobile. The philosophy behind mobile ads is changing. The idea is to move away from drop down and static banner ads and create more rich media and interstitial ads that users are more likely to find enticing and harder to avoid. Celtra wants to lead the third-party charge in creating those kinds of ads, but it is swimming in deep waters. There are a variety of companies that are aiming at the same goal. Celtra is hoping that with its new pricing structure it can be the leader in bringing these solutions to the masses. Celtra is a self-service ad creation platform for iOS, Android and the mobile Web. It partners with the who’s who of mobile ad creation and distribution, from Google’s DoubleClick and AdMob to Jumptap and real-time bidding network Nexage (also a Boston-based company). It has created ads for Intel, Bing and Capital One (pictured). Celtra can provide the tools to create rich media ads as well as analytics for the performance of those ads.Celtra’s solutions are near the top of the industry. The new pricing of the platform is designed to bring rich media ads from big brand agencies to the masses. Essentially, Celtra’s offerings will come in different pricing tiers with more tools and functionality the more you pay. The two new announcements are the animated HTML5 banner ads and the simple rich media ads that can fit a variety of price structures. Yet, the company could be in for possible disruption. It will not come from below with a startup looking to eats its lunch, but rather from above. Apple iAd is eventually aiming to do exactly what Celtra is releasing tomorrow – an easy-to-use platform designed for creating rich media ads in iOS and the mobile Web. The difference between iAd and Celtra is the fact that Apple holds a tight rein on the iAd platform. When it initially launched, advertisers needed to pony up at least $1 million and then be subject to Apple’s creative team. The payoff for the investment was supposed to be lucrative but Apple may have overplayed its hand as iAd has not been much heard of since launching in the spring of 2010. If Apple takes its grip off of iAd (which is entirely possible with the passing of Steve Jobs and his manner of control of the user interface) and creates a self-serve platform much in the same manner, Celtra will find itself competing directly against one of the largest corporations in the world. Developers and advertisers – Does Celtra’s new tool look like an answer to increasing engagement in mobile ads? Can it help developers get paid? Let us know in the comments. Update Oct. 17, 5:11 p.m. EST — Due to miscommunication, this post and headline has been updated to clarify the nature of the new Celtra offerings. It is not creating a new platform. Celtra is adding two new features to platform to diversify the pricing structure. Role of Mobile App Analytics In-App Engagement Tags:#mobile#Mobile Ads Related Posts center_img Why IoT Apps are Eating Device Interfaces What it Takes to Build a Highly Secure FinTech … The Rise and Rise of Mobile Payment Technologylast_img read more