“With Africa’s mobile penetration now at approximately 50% of the 1-billion population, MTN sees a huge opportunity in music content being delivered on people’s mobile handsets via our www.mtnplay.com digital content portal.” Christian de Faria, MTN’s senior vice president for innovation, says there is a growing demand for digital content in Africa: “More and more people in Africa and in the developed world are going online for entertainment content,” he said in a statement earlier this month. “We are delighted to work with MTN Play to deliver this content to the rest of Africa.” CCA has a substantial catalogue of African musical content by artists in Nigeria, Cameroon, Ghana, South Africa and Kenya – among others. It also has rights to exclusive video content featuring a host of popular African artists, including Hugh Masekela, Fela Kuti and Busi Mhlongo. 23 June 2011 “Connect Africa is passionate about music from our continent,” said CCA managing director Antos Stella. “We have always strived to be ahead of the pack when it comes to representing African music, offering our artists and labels a bouquet of services from content to marketing, sponsorship and digital management. Vast catalogue of African music He explained that the African consumer, with an estimated spending power of US$1.4-trillion by 2020, has become highly aspirational with a taste for world-class goods and services over the last few years. Pan-African mobile operator MTN has teamed up with Content Connect Africa (CCA), an aggregator and provider of on and off-portal content, to offer a wider variety of African music to its customers across the continent. CCA’s vast catalogue includes recording labels such as AS Entertainment, Godfather (specialising in Nigerian content), Al Records (East and West Africa content) and Soulistic Music, which features top DJs like Black Coffee. Growing demand for digital content Through its deal with CCA, MTN will offer a wide selection of music content, which will be available either as full tracks or caller tunes. SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo material
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